AI Insights · Timothy · January 2023
Top 5 Fashion Games Performance in New Zealand Q4 2022
In Q4 2022, the top 5 fashion games on a unified platform in New Zealand showed varied trends in downloads, revenue, and active users, with significant growth observed in some apps.
In the fourth quarter of 2022, the top 5 fashion games on a unified platform in New Zealand exhibited diverse performance trends. The data, provided by Sensor Tower, highlights the weekly downloads, revenue, and active users for each app.
Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED saw a notable increase in weekly downloads, peaking at approximately 13.7K in mid-November. Weekly revenue climbed steadily from $45 at the end of October to around $217 by the end of December. Active users also surged, reaching over 20K in the final week of December.
Fade Master 3D: Barber Shop by ALICTUS YAZILIM A.S. experienced a decline in weekly downloads from a high of 11.3K in late October to under 1K by the end of December. Revenue fluctuated, starting at $106 in late October and dropping to $1 by the end of December. Active users decreased from nearly 22.1K at the end of October to around 12.5K by the end of December.
Magic Tavern, Inc.'s Project Makeover maintained a relatively stable performance. Weekly revenue hovered around $8K to $9K, peaking at approximately $9.9K in the last week of December. Downloads remained steady, with a slight increase to 2.1K in the final week. Active users consistently stayed around the 16K mark, ending the quarter at approximately 17.5K.
Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI exhibited a gradual increase in weekly downloads, reaching about 2K by the end of December. Revenue saw minor fluctuations, hitting a high of $69 in the final week. Active users grew from 2.8K at the end of September to around 4.2K by the end of December.
Lastly, Makeup Kit - Color Mixing by Crazy Labs showed a significant drop in weekly downloads from 2.9K at the start of October to just 683 by the end of December. Active users also declined from 5.1K at the end of September to approximately 2.6K by the end of December. There was no reported revenue for this app during the quarter.
For more detailed insights into the performance of these fashion games, visit Sensor Tower.
